"All traffic is not equal."  If you're a Fuel Additive Distributor, you're not necessaryily interested in traffic from a website that caters to people who own Barbie Doll Collections.  Please don't misunderstand.  It is possible that someone that owns a Barbie Doll Collection is also a Gasoline Refinery purchasing agent.   The point is though that the traffic from the Barbie Doll website is not likely to be a "percentage play" for your business.

The question becomes where are your best prospects.  The answer is that your best prospects are people that have already visited your site!

It is mission critical that you capture the names and e-mail addresses of those visitors to your site that express an interest in what you do.  The easiest way to do this is by means of a form on your website which asks for this crucial information.  This data is stored and becomes your Opt-in Mailing list.

The collection and storage of this information is only the first step.  A list of names will not help you unless you use it.  (Not mailing to their mailing lists is one of the most common mistakes made in Internet Marketing.)  The next step is to use this list to re-enforce your message and stay in touch with those most interested in your products or services.  Internet Traffic Strategies may suggest you use an Auto-Responder to facilitate the most effective use of your Opt-In Mailing List.